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FOR IMMEDIATE RELEASE
Seth Palansky, NFL, 310-840-4621
CAMPBELL’S, COORS, MOTOROLA & SOUTHWEST AIRLINES SIGN ON AS NFL NETWORK ADVERTISERS Campbell’s, Coors, Motorola and Southwest Airlines signed on as advertisers on NFL Network, NFL Senior Vice President of Sales and Marketing John Collins announced today. NFL Network kicks off on November 4. The four blue-chip companies signed on for advertising packages which will include a mix of in-program enhancements, show and segment sponsorships as well as commercial advertising during and between programs. “We’re excited to have added Campbell’s, Coors, Motorola and Southwest prior to our launch tomorrow,” said Chris Fuller, NFL Vice President of Media Sales. “With these four additions, we now have key advertisers representing a wide array of categories to reach our loyal and passionate fan base.” America Online, FedEx, IBM, and Bayer and GlaxoSmithKline’s LevitraŇ (vardenafil HCl) are charter advertisers of NFL Network. Last week, Dairy Management Inc., Damon’s, EA Sports, and Sony Playstation signed advertising deals with the network. NFL Network will be the most widely distributed sports network at launch in the history of cable and satellite television. Original Programming (NFL Total Access, Playbook, NFL Films Presents, College Football Sunday, Film Session), NFL Films content, Preseason and NFL Europe League Games (2004), High Definition programming, Video-On-Demand (VOD) services, and other cutting-edge TV applications will be a part of NFL Network. NFL Network will be carried initially on DirecTV’s basic service that is seen in 11.8 million homes. NFL Network will air seven days a week, 24 hours a day on a year-round basis, the first television network fully dedicated to the NFL and the sport of football. NFL Network will be a destination for all that happens around the league, on and off the field – during the season and throughout the off-season. For more information, log onto www.nfl.com. |