Contact:
David Lockett
National Football League
(212) 450-2000

FOR IMMEDIATE RELEASE

MORE THAN 3,000 FANS ENJOY AUTHENTIC NFL GAMEDAY EXPERIENCE
DURING 1997 KMART NFL FAMILY DAYS PROGRAM

Jaguars, Cowboys And Redskins Are The First Of Seven NFL Teams
To Offer Interactive Program To Local Kids And Their Families

NEW YORK, September 23, 1997 -- More than 3,000 lucky children and their parents have attended the inaugural KMART NFL FAMILY DAYS program this September as special guests of Kmart and their local NFL teams. The JACKSONVILLE JAGUARS, DALLAS COWBOYS and WASHINGTON REDSKINS each hosted approximately 1,000 fans this month, and provided non-contact skills clinics, stadium/facility tours and autograph sessions with NFL players. Upcoming Kmart NFL Family Days will be hosted by the CAROLINA PANTHERS, OAKLAND RAIDERS, NEW YORK JETS and DETROIT LIONS.

"The Family Days program enables fans to become more familiar with what goes on behind the scenes with their favorite NFL team, and that helps them appreciate football even more," said Scott Lancaster, director of youth development for NFL Properties. "We’re extremely pleased by the number of participants in the program so far, and expect about 1,000 participants in each of the remaining four markets."

Children registered in August at local Kmart stores for the chance to be selected to interact with their local NFL team. NFL players and coaches participate in each market, and work with area high school coaches to provide instruction on how to play like the pros. In addition, team personnel lead fans on stadium/training facility tours that visit the locker room, weight room, press box, video room, and more.

One lucky family in each market will be selected as the KMART NFL FAMILY DAYS’ MVP FAMILY, and will receive four tickets to an upcoming NFL game. The family will present a check for $5,000 on behalf of Kmart to a charity designated by their local team.

"Kmart is pleased to offer our customers a unique activity for the entire family to enjoy," said Larry Davis, vice president, advertising, Kmart. "NFL Family Days not only gives us the opportunity to introduce our customers to their football heroes but allows us to thank the community for supporting their neighborhood Kmart."

Kmart Family Days take place on the Saturday during each team’s bye week. Kmart, the exclusive retailer of the program has provided all children and their parents in attendance with free T-shirts and hats featuring the Kmart NFL Family Days logo -- the Kmart logo and the logo of the local NFL team.

The remaining Kmart NFL Family Days programs will take place in Carolina on October 4, Oakland on October 11, New York on October 25 and Detroit on November 15. The program kicked off in Jacksonville on September 13, and took place in Dallas and Washington on August 20.

Kmart NFL Family Days is part of the NFL’s multi-faceted "Play Football" initiative to provide exciting ways for even more children to play, watch and experience the game of football. For additional information on NFL "Play Football" programs, call 1-800-NFL-SNAP or visit the NFL’s website at nfl.com.

Kmart Corporation serves America with 2,122 Kmart, Big Kmart and Super Kmart retail outlets. In addition to serving all 50 states, Kmart operations extend to Puerto Rico, Guam and the U.S. Virgin Islands. More information about Kmart is available on the World Wide Web at www.Kmart.com. To locate the Kmart store nearest you, call 1-800-866-0086.