FOR IMMEDIATE RELEASE
May 27, 1998

- - Agreement Provides Multi-Media Integration & Cross Promotion- -

NFL Enterprises has formed a multi-year agreement with ESPN Internet Group (EIG), a first of its kind in the online sports industry, to co-produce the league’s official Internet site, NFL.com.

The digital rights agreement expands a relationship that combines two leaders in their respective industries - -the nation’s most popular sport with one of the most diverse sports media companies.

The partnership will pioneer new ground in integrating online and television programming, providing extensive integration between the Internet product and ESPN’s vast NFL programming in television, online and radio.

"We want to be everywhere our fans are and with the explosion and sophistication of Web users, it’s of great importance for the NFL to have the most dynamic and state-of-the-art online destination," said Ann Kirschner, vice president NFL Interactive. "This is a turning point in the lifecycle of NFL.com as well as the Internet. Together with ESPN, we've grown the Web site from an idea to a gameday companion for hundreds of thousands of fans. EIG is the ideal partner to pursue opportunities to provide innovative online and television programming for our fans."

"We are extremely pleased to continue our relationship with the NFL," said Tom Phillips, president of ESPN Internet Group. "The production and technological enhancements we’re planning will establish NFL.com as the essential 24-hour source of NFL news and information, as well as a rich programming partner to NFL broadcasts. We will take full advantage of ESPN’s unparalleled programming and promotional platforms."

As one of the most popular sports sites on the Web today, NFL.com attracts hundreds of thousands of football fans daily during the season. NFL.com will be heavily linked with ESPN SportsZone (espn.com), the most-trafficked sports site on the Web.

The partnership will provide extensive multi-media cross-promotion between online and television to drive traffic to the site. ESPN will provide a broad promotional platform for NFL.com through its four domestic cable networks, ESPN Radio and ESPN The Magazine, as well as other ESPN entities.

-continued-

Page 2

NFL.com will feature new applications this fall including enhanced game day coverage, video highlights, new programming for the Coaches Club and the Quarterback Club, and an expanded e-commerce area.

Last season, NFL.com averaged 150,000 users per day during the season, reaching an all-time high of more than 250,000 fans on Sundays. The NFL’s postseason site, superbowl.com, has always been one of the most popular and well-trafficked Web sites. The NFL will continue to work with the broadcaster which is televising the Super Bowl to produce the superbowl.com site. At last month’s NFL Draft, the joint ESPN/NFL site generated 34 million impressions (page views) and 4.7 million visits over a two-day period.

The NFL became the first professional sports league to launch a Web site in 1995. NFL Interactive, a business unit of NFL Enterprises, now produces NFL.com, Team NFL on America Online and superbowl.com

ESPN Internet Group, the worldwide leader in online sports, is a unit of

Buena Vista Internet Group. In addition to NFL.com and ESPN SportsZone,

EIG produces the official sites of the NBA, NASCAR, WNBA and Outside

Magazine.