For Immediate Release
April 22, 1998
Traffic to ESPN SportsZone (espn.com), NFL.com (www.nfl.com) and a special NFL Draft site accessible from the two services generated more than 34 million impressions (page views) and 4.7 million visits last weekend (Sat.-Mon., April 18-20).
Over the course of the two-day draft (Sat./Sun., April 18/19), traffic to the special NFL Draft site included 12 million total impressions, 1.1 million total visits and 733,000 total users.
The special NFL Draft site included pre-draft analysis and live draft coverage, complete with expert commentary. DraftCentral Presented By Miller Lite provided fans with extensive coverage leading up to, during and after the draft. DraftTracker Presented By Sprint enabled users to analyze draft picks in real time and sort selections by player, position, NFL or college team, and other variables.
Visitors to the site chatted with four of the top five draft selections (Peyton Manning, Ryan Leaf, Charles Woodson and Curtis Enis) and NFL Commissioner Paul Tagliabue on Saturday live from the Draft floor. Fans also participated in user polls and had an opportunity to "grade" each teams draft performance. In addition, the site featured live audio of Commissioner Tagliabue announcing selections and ESPN Radios coverage of the first round.
ESPN SportsZone is produced by ESPN Internet Ventures, a partnership between Starwave Corporation and ESPN. SportsZone delivers all the latest sports headlines, up-to-the-minute statistics and scores, along with unique interactive features, live chats with players and commentators and exclusive in-depth analysis from ESPN experts. NFL.com is the official site of the National Football League and is co-produced by the NFL and ESPN Internet Ventures. NFL.com provides comprehensive coverage of all the teams, players and games in the NFL.
Media Contacts:
Eric Handler, ESPN Internet Ventures, 212-456-1798, erich@abcjv.com
Jennifer Yazzolino, ESPN Internet Ventures, 425-957-2026, jennifery@starwave.com
Mary Griswold, National Football League, 212-450-2068, griswoldm@nfl.com