Contacts:

Chris Widmaier, NFL
widmaierc@nfl.com
Candace Bloom NFL On Tour, LLC 
310-654-1789

New York, May 30, 2000 – The NFL Experience On Tour has secured its first national sponsor, first national supplier and first national media partner, it was announced today by the NFL and On Tour, LLC, the managing agent for the Tour. NFL Experience On Tour will travel to 25 cities and recreate the excitement of NFL game day in a 120,000 square foot, family-friendly interactive theme park.

Sony Computer Entertainment America Inc., the company responsible for the PlayStationÒ game console and the upcoming PlayStationÒ 2 computer entertainment system, as well as the 989 Sports’Ô label, has signed as the Tour’s first national sponsor to promote its best-selling videogame football franchise NFL GameDayÔ . As title sponsor and event partner, Sony Computer Entertainment America will receive various on-site presence, including exhibit space and signage. Sony Computer Entertainment America also will be included in all pre-event promotions, advertising and publicity. Plans call for a six-week, six-figure media buy to promote the Tour’s arrival in each market.

"We’re very excited to team up with the NFL and On Tour to present The NFL Experience on Tour," said Andrew House, vice president, Marketing, Sony Computer Entertainment America Inc. "We’re looking forward to sharing the PlayStation experience along with our own brand of hard-hitting NFL football found in

NFL GameDayÔ 2001 with fans at the Tour."

NFL Pro Line licensee Adidas will be the national supplier for the tour and in that role will provide uniforms for all event staff and volunteers. Adidas merchandise also will be prominently displayed in the Tour’s retail area.

Sports Illustrated will be the national media partner for the Tour. SI will have the right to pass through its sponsorship as an added value to potential advertisers in its magazine. These pass-through sponsors will then have a presence on-site at NFLX On Tour. In return, SI will provide the Tour with a national advertising platform.

On Tour also announced that prominent agent Leigh Steinberg will be event’s lead investment partner and executive producer.

The NFL Experience On Tour fan festival atmosphere encourages the entire family to participate in an active way and allows for all ages and skill levels. The $5 million touring NFL theme park captures the multi-media excitement of game day, including exciting NFL moments, interactive drills that test physical and mental football skills, player and alumni appearances, plus food and entertainment.

"Everyone at the NFL is excited about The NFL Experience On Tour, " said David Newman of NFL Properties. "It enables the League and the member clubs to bring the excitement of the Super Bowl NFL Experience to fans throughout the nation and enables our partners to interact with these fans during the season."

In addition to providing financial backing for the project, Steinberg brings a long and successful history of sports management and numerous contacts with NFL superstars. "Perhaps the most exciting part of the NFL Experience On Tour will be its affordability and access for fans, including families," said Steinberg. "Our average ticket price will make our football experience a high quality alternative for any family."

"Our goal for the NFL Experience On Tour is to provide fans an affordable event with a unique perspective on the game and players," said Brad Rothenberg of On Tour, LLC. "Another goal is to create great value for our event sponsors. By limiting the number of sponsors and offering extensive benefits, we will make our Tour sponsors very happy."

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation game console and develops, publishes, markets and distributes software for the PlayStation game console and the upcoming PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

On Tour, LLC, a subsidiary of Super Entertainment Group, has a unique multi-year exclusive license to tour the NFL Experience. On Tour’s team of the most knowledgeable touring professionals in the business will manage all aspects of the event from sponsorship sales to touring operations.