CONTACT:
Chris Widmaier, National Football League
212/450-2000

FOR IMMEDIATE RELEASE

FANS CAN "FEEL THE POWER"
WITH NFL TRADING CARDS

Fans Have Chance to Win One of 140,000 Prizes,
Including the Ultimate NFL Road Trip

New York, September 25, 1997 -- For the cost of a pack of trading cards one lucky fan can win an all expense paid trip for two to Super Bowl XXXII in San Diego and the 1998 Pro Bowl in Honolulu, Hawaii. This "bowl bonanza" is the grand prize of the NFL’s new "Feel the Power Instant Win" trading card promotion.

Beginning this month, a special John Elway "Feel the Power" instant win trading card will appear in select packs of NFL licensee cards. Every Elway "Feel the Power" card is a winner. Those receiving the instant win card should follow the detailed redemption instructions on the back of the card in order to receive their prize.

There are 140,000 prizes and collectibles ranging from the "bowl bonanaza" to autographed John Elway helmets, to vintage Super Bowl programs to Play Football pins. Each "Feel the Power" card contains a number which corresponds to a specific prize. The corresponding winning prize will be sent back to the winner.

"We continually strive to develop fun promotions for NFL card collectors," said NFL Properties licensing director Colin Hagen. "With every Elway "Feel the Power" card being a winner, we’re providing our fans a fun and easy opportunity to win some great prizes."

Participating licensees are Pacific, Pinnacle, Topps, Fleer, Collector’s Edge, Classic and Playoff. The sweepstakes ends the earliest on 12/26/97 or when all game pieces have been distributed.