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FOR
IMMEDIATE RELEASE CONTACT: VARIETY OF SELECT BUSINESSES ACCOUNT FOR2003 NFL PRO BOWL PARTNERSNFL and Business All-Stars to Shine Throughout Pro Bowl WeekThe 2003 NFL Pro Bowl features the league’s top performers as well as Hawaii’s top businesses in Honolulu – the NFL’s “33rd city.” A choice list of 35 sponsors, including five day-of-game sponsors, will take part in week-long Pro Bowl festivities, celebrating Hawaii’s “unofficial” sporting holiday. “We are pleased that once again, the Hawaii corporate community has shown outstanding support for the Pro Bowl,” said NFL Commissioner PAUL TAGLIABUE. “The NFL, the Hawaii Tourism Authority and the Pro Bowl Ohana Committee work together as a team to ensure that the week-long and state-wide Pro Bowl celebration is among the best in sports.” In addition to the five day-of-game sponsors, other companies are designated as Pro Bowl Week and Supporting Sponsors. HAWAIIAN AIRLINES, HONOLULU ADVERTISER, PLEASANT HOLIDAYS, MACY’S, and TICKET PLUS are the 2003 NFL Pro Bowl day-of-game sponsors. Day-of-game sponsorship packages include internal and external stadium signage, an ad in the Official 2003 Pro Bowl game program, in-game scoreboard messages, promotional rights, and employee incentive programs. Hawaiian Airlines, a charter Pro Bowl day-of-game sponsor, will conduct local marketing, hospitality and promotional activities during Pro Bowl Week. The Honolulu Advertiser, Hawaii’s largest daily newspaper, is a Pro Bowl week media partner and will run a promotion with the grand-prize an opportunity to play in the official 2003 Pro Bowl Golf Tournament. The NFL partnered with Ticket Plus, an industry leader in ticketing and event management with more than 40 locations in Hawaii, to make tickets more readily available. At Macy’s stores in three NFL markets – Phoenix, San Diego and San Francisco – a “Pro Bowl Open House” event was held. Fans attending each “open house” had the chance to win a trip for two to the Pro Bowl. Macy’s will also have a “meet and greet” session with a Pro Bowl player at their Ala Mona Shopping Center location during Pro Bowl week. Pleasant Holidays is in its second year as an “Official Fan Package Provider” to the Pro Bowl. Other 2003 NFL Pro Bowl Sponsors include:
7-ELEVEN®
HAWAII:
Coordinating the Pro
Bowl “Instant Win” Ticket Promotion statewide through 500,000 scratch-off
game cards for tickets and other prizes.
Each game card offers
two ways to win. WIN INSTANTLY: Every card is a winner. Contestants
win prizes or discounts from sponsors instantly by scratching off the
rub-off area and revealing a message. ON-AIR SWEEPSTAKES: Each game card
has a unique section, row and seat number that is the key to winning larger
prizes. Contestants win by watching KHON weekdays at a specific time
for a section, row and seat number to be announced. If their number is
called, contestant must call in to claim the prize. Prizes include a RCA
big screen TV. · KRAFT HAWAII: Retail promotion at Times Supermarkets in Hawaii featuring the “Pro Bowl Tee-Kid” Sweepstakes. The grand-prize winner will retrieve the kicking tee after the opening Pro Bowl kickoff. Kraft Hawaii is also the theme day sponsor at the Topps NFL Experience, Hawaii. · ASHLEY FURNITURE HOMESTORE: Retail promotion in Hawaii with grand- prize winner receiving an NFLShop.com $1,000 gift certificate and an “Ohana” reunion party for 50 people at the Pro Bowl. Also a 7-Eleven® Pro Bowl Instant Win Ticket prize provider.
·
FUJI PHOTO FILM HAWAII:
Promotional partner in the
7-Eleven®
Instant Win Ticket
promotion with “Pro Bowl Photographer of the Day Sweepstakes.” Also title
sponsor of the 2003 Pro Bowl cheerleader team photo card.
·
MEADOW GOLD DAIRIES:
Theme day sponsor at the
Topps NFL Experience, Hawaii. Also will stage a “made-for-TV” event at
the Experience in conjunction with “Higher, Faster, Stronger.”
·
MIDWEEK PRINTING COMPANY:
(Honolulu Star Bulletin
& Midweek Magazine)
Pro Bowl Week media partner plus local promotion – coloring contest to
help determine “NFL Player for a Day.”
·
PARADISE PAGES:
Major hospitality program for key
clients.
·
ROBERTS HAWAII:
Official ground transportation provider
for the Pro Bowl,
7-Eleven®
Pro Bowl Instant Win Ticket
prize provider.
·
HILTON HAWAIIAN HOTEL:
NFL Host Hotel in Hawaii,
7-Eleven®
Pro Bowl Instant Win Ticket
prize provider, sponsor of the
2003 Pro Bowl cheerleader team photo card.
·
JW MARRIOTT IHILANI:
NFL Host Hotel in Hawaii.
·
KO OLINA RESORT AND
MARINA: Hospitality/brand
awareness program. · TECHNOLOGY INTEGRATION GROUP: 7-Eleven® Pro Bowl Instant Win Ticket prize provider. · PANDA TRAVEL, INC: an “Official Fan Package Provider” of the 2003 Pro Bowl.
·
KHON/FOX 2:
7-Eleven®
Pro Bowl Instant Win Ticket
media partner.
·
KITV/ABC 4:
Pro Bowl Week media partner.
·
COX RADIO:
Pro Bowl Week media partner.
·
THIS WEEK MAGAZINES:
Pro Bowl Week media partner.
·
OCEANIC TIME WARNER CABLE:
Media
partner for the 2003 Youth Pro Bowl clinics.
·
ALAN WONG’S RESTAURANT:
host of local Pro Bowl Sponsor
“Mahalo” Luncheon,
7-Eleven® Pro Bowl Instant
Win Ticket prize provider.
·
USS Missouri:
Host venue
of the 2003 Pro Bowl Welcome Party.
·
REYN SPOONER HI:
Designer of official Pro Bowl Aloha
Shirt, Pro Bowl Instant Win Ticket prize provider.
·
ALL STAR HAWAII:
Restaurant partner of the Topps NFL
Experience, Hawaii. · RCA, McKINLEY CARWASH, BEST OF THE BEST, ULTRA ZONE HAWAII, CITY MILL, SUPERCUTS, KAPONO’S and PET’S DISCOUNT: 7-Eleven® Pro Bowl Instant Win Ticket prize providers. # # # |