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FOR IMMEDIATE RELEASE
AMERICA
ONLINE SPONSORS AOL To Unleash New Series of Commercials During Super Bowl XXXVIII Dulles, VA, December 9, 2003 -- America Online, the world's leading interactive service, will be the official presenting sponsor of the "The AOL Super Bowl XXXVIII Halftime Show" produced by MTV and airing on CBS on February 1, 2004, according to an announcement today. AOL is also the official sponsor of the NFL Experience, a week long an interactive theme park in Houston leading up to the Super Bowl that offers games, displays and entertainment activities. "We look forward to using the power of AOL to bring the excitement of the Super Bowl closer to the world's largest audience. We want everyone watching to have the opportunity to own a piece of the day's entertainment," added Len Short, Executive Vice President, Brand Marketing for America Online. During the Super Bowl, AOL will launch three brand new 30-second commercials, as well as two pre-game spots. In addition, AOL will post its annual Super Bowl Commercial Showcase following the game, which generated a record 5.6 million streams in two days last year. The commercials will air on AOL and AOL.com where millions of viewers can vote on their favorite commercial, as well as experience behind-the-scenes Super Bowl content available nowhere else. "We're pleased AOL is expanding its NFL partnership by sponsoring the Super Bowl halftime show," said John Collins, Senior Vice President of Marketing and Sales, NFL. "By teaming with AOL, we can make America's favorite event even more powerful." Earlier this year, AOL and the NFL announced an expanded strategic alliance that provides sports fans with unprecedented access to a wide variety of NFL video and audio content through the newly launched NFL@AOL. This initiative marks the first time that NFL comprehensive video -- including game-by-game previews and highlights -- is available online and for free to AOL for Broadband members. AOL offers an unprecedented array of audio and video content from America's top five major professional sports leagues and original programming such as College Sports Buzz@AOL and AOL Sports: 180, a twice daily highlight show featuring the latest news, scores and highlights. With these new initiatives, AOL for Broadband subscribers are receiving a value in the sports category alone that is several times greater than what they pay for the whole service. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. # # # |