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For Immediate Release
SUPER BOWL MANIA HITS ELEMENTARY CLASSROOMS
WITH -Sports Journalists To Select Two Grand Prize Winners To ReceiveAll-Expense Paid Trip to Super Bowl XXXVIII-NEW YORK, NY - November 5, 2003 - Scholastic Book Clubs, a division of Scholastic, the global children’s publishing and media company, is teaming up with the National Football League (NFL) to get kids reading and writing with the Scholastic Book Clubs/National Football League “It Should Be Me” Contest. One grand prize winner in grades 2-3 and one in grades 4-6 (and their guardians), will receive an all-expense paid trip to the biggest sports event of the year, Super Bowl XXXVIII on February 1, 2004 in Houston, TX. The grand prize winners will be selected by a panel of sports journalists including: Rich Eisen, NFL network Total Access, Jim Nantz, CBS Sports The NFL Today, Bill Plaschke, Los Angeles Times columnist, and reporter Lisa Salters, ESPN. The “It Should Be Me” writing contest is included in the October order forms for Scholastic Lucky® Book Club and Arrow® Book Club that also include a special offer on the popular paperback “NFL Superstars.” To enter, students are asked to write a letter (250 word or less) to their favorite NFL player explaining why they should be chosen to win the hottest ticket in football. Teachers can submit the letters to Scholastic Book Clubs, and details of the contest are also online at www.scholastic.com/clubcontests. (No Book Club purchase is necessary to enter or to win.). The deadline for entries is November 17, 2003 and winners will be notified on December 12, 2003. “We are delighted to partner with the NFL to encourage kids to work on their writing skills with the powerful incentive of a fabulous Super Bowl adventure,” said Judy Newman, Senior Vice President, Scholastic Book Clubs. “The NFL’s support of this contest sends a persuasive message to kids that not only do their parents and teachers encourage reading and writing, but also their favorite sports heroes value these important, life-long skills as well.” The NFL has partnered with Scholastic to encourage kids to read with a series of six NFL titles including two NFL Readers: “Road to the NFL” and “Record Breakers” as well as “NFL: Behind the Scenes,” “NFL: Fantasy Football,” “NFL: Superstars,” and “NFL: Team Tracker.” "We're excited that two talented students will join us in Houston for a once-in-a-lifetime experience," said Chris Russo, the NFL's senior vice president of new media and publishing. "Just as the two best teams in the NFL end the season at the Super Bowl, we're pleased to culminate the first year of our partnership at the world's most anticipated event of the year." For 55 years, Scholastic Book Clubs have provided monthly catalogues offering top quality books and reading materials from all publishers to teachers in pre-school through junior high. Today eleven different Scholastic Book Clubs reach one million teachers each month, providing the most sought-after titles at affordable prices for children in classrooms nationwide. Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, school-based and direct-to-home continuity programs; retail stores, schools, libraries, and television networks; and the Company's Internet Site, www.scholastic.com. Contact: Teodora
Ignatova Kyle Good
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