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FOR IMMEDIATE RELEASE
NFL AND CBS LOOK TO MTV
TO PRODUCE New York, NY, December 9, 2003 – The NFL and CBS announced today that MTV: MUSIC TELEVISION has once again been selected to produce the halftime show during Super Bowl XXXVIII, which will be sponsored for the first time by America Online, Inc. Super Bowl XXXVIII will be held on February 1, 2004 at Reliant Stadium in Houston, TX and will air on CBS. CBS and MTV are both owned by Viacom, Inc. The lineup of performers and show details will be announced at a later date. This marks the second time MTV: Music Television will produce a Super Bowl Halftime Show for the NFL. MTV produced the show for Super Bowl XXXV which aired on CBS in 2001 when the Baltimore Ravens beat the New York Giants. More than 130 million Americans watched the game and halftime show, providing CBS one of the most-watched nights in network television history. The Super Bowl XXXV Halftime Show featured Aerosmith and *NSYNC along with special guests Britney Spears, Nelly and Mary J. Blige in front of 75,000 fans at Raymond James Stadium in Tampa. “We set out to revolutionize the production of Super Bowl XXXV’s halftime back in 2001 with a multi-artist performance with unique pairings and we’re still on a tremendous high from pulling that off successfully,” said Van Toffler, President, MTV/MTV2. “We plan on even more unexpected music performances that will go down in halftime history.” "We're pleased to work again with MTV, the leader in live music production," said NFL Senior Vice President of Marketing and Sales John Collins. "We're looking forward to another MTV spectacular this Super Bowl and with AOL as our halftime show marketing partner, the stage is set for a memorable event." "After experiencing unparalleled success with our halftime show at Super Bowl XXXV in Tampa, CBS anticipates a halftime performance that will raise the bar even higher," said Sean McManus, President, CBS Sports. "We look forward to working with MTV, AOL and the NFL on the most watched entertainment spectacle in the world." "We look forward to using the power of AOL to bring the excitement of the Super Bowl closer to the world's largest audience. We want everyone watching to have the opportunity to own a piece of the day's entertainment," added Len Short, Executive Vice President of Brand Marketing, America Online. During the Super Bowl, AOL will launch three brand new 30-second commercials, as well as two pre-game spots. In addition, AOL will offer its annual Super Bowl Showcase on AOL and AOL.com where millions of viewers can vote on their favorite Super Bowl commercials after they air and experience behind-the-scenes Super Bowl content available nowhere else. The Super Bowl XXXVIII halftime show will be executive produced by Dave Sirulnick and Salli Frattini. Alex Coletti will serve as producer and Beth McCarthy-Miller will direct. America Online, Inc.
is a wholly owned subsidiary of Time Warner Inc. Based in Dulles,
Virginia,
America
Online is the world's leader in interactive services, Web brands, Internet
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