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FOR IMMEDIATE RELEASE
CONTACT: AFC
& NFC CHAMPIONSHIP, SUPER BOWL XXXVIII MERCHANDISE Locker Room Merchandise Featured in TV Spots Immediately Following GamesAre you a fan of the Indianapolis Colts or New England Patriots in the AFC or the Carolina Panthers or Philadelphia Eagles in the NFC? If so, you can get the same championship gear worn on the field and in the locker room after the conference championship games and Super Bowl XXXVIII by the winning players and coaches. Fans may access NFL Shop (NFLSHOP.com or via SuperBowl.com) to purchase their team’s Super Bowl Locker Room shirt and hat along with the official Super Bowl XXXVIII DVD as a “Super Pack.” Super Bowl XXXVIII will be played on Sunday, February 1, at Reliant Stadium. Beginning, January 18, Super Bowl XXXVIII Locker Room apparel produced by Reebok will be pre-sold on NFLSHOP.com. Fans ordering “Super Packs” for the team that loses in the Super Bowl will have their order automatically cancelled. In addition, fans can get their team’s AFC and NFC Champions locker room shirt and hat produced by Reebok at NFL Shop following the championship games on Sunday, January 18. AFC and NFC Champions merchandise is available now for pre-sale on NFLSHOP.com. Immediately after the Super Bowl and the conference championship games, an NFL Films produced 30-second, winning-team specific NFL Shop television spot including footage from the Playoffs, will air on the network televising the game. The spots will promote Conference Champion and Super Bowl Locker Room apparel found at NFLSHOP.com or by calling toll-free at 877/NFL-SHOP. Fans of winning teams will also receive customized championship merchandise offers via e-mail following the games. More than 700,000 of NFL Shop’s customers have received a 24-page Super Bowl XXXVIII NFL Shop Catalog. Featured merchandise includes Super Bowl XXXVIII leather jackets, Locker Room apparel, the Super Bowl XXXVIII Official Game Program, and more. The Home Shopping Network (HSN) will air a special two-hour NFL Shop Super Bowl show from 9-11 PM EST on February 1. NFL Shop may be found online at SUPERBOWL.com, NFL.com and NFLSHOP.com. The NFL Shop is a multi-channel direct-to-consumer merchandise business. Through e-commerce, catalog, direct response TV and in-store kiosks (Foot Locker & Champs stores). NFL.com, the most popular sports league web site, is part of the NFL Internet Network, and is produced by and hosted in partnership with SportsLine.com, Inc. (NASDAQ: SPLN), a leading Internet sports media company and publisher of CBS SportsLine.com. |