FOR IMMEDIATE RELEASE CONTACT:
NFL – 184 1/31/05 DAN
MASONSON, NFL, 904-391-4262
HIGH-DEFINITION COMMERCIAL FROM NFL TO AIR IN SUPER BOWL
Commercial Stars Oscar-Nominated Actor Don Cheadle
Earlier in Ad Campaign, Rene Russo First
Female Spokesperson in NFL Spot
final commercial in the series of advertisements for the 2004 NFL Playoffs
featuring Academy Award-nominated actor DON CHEADLE (“Hotel Rwanda”)
will air during Super Bowl XXXIX on Fox. This is the first-ever NFL spot
produced in high definition and features victorious teams and the Lombardi
advertising campaign -- produced by the NFL’s internal creative group and
directed by Cheadle -- links generations of NFL players, connecting the
legends of the past to the heroes of the present and ties in with the
league’s 2004 theme of “Building Bridges.” The campaign’s concept mixes
historical NFL Films footage in a seamless football sequence.
pleased to be able to marry the rich tradition of football’s past with the
high-definition technology of today to give fans a truly unique Super Bowl
commercial,” said MICHAEL CAPIRASO, NFL vice president, executive
creative director. “The creative execution bridges Super Bowl history,
traveling through four decades of Super Bowl moments.”
Films used researchers to locate the original film for each of the
thirty-plus historical clips used in the commercial, going back to the
original negatives and restoring them in HD quality. “We don’t believe in
out-takes, we save everything from the Super Bowl,” said STEVE SABOL,
president of NFL Films.
previous ads of the campaign aired during NFL games on ABC, CBS, ESPN, FOX,
and the NFL Network, and featured the tagline “The Playoffs are where
moments are made. What’s next?” The 30-second Super Bowl spot concludes
with the tagline: “The Super Bowl. This is where moments are made. What’s
previous commercials, which were filmed at the Rose Bowl in Pasadena,
California, are highlighted below.
“The Moment,” Cheadle teases the playoffs with three quick playoff moments
from last year. The spot has been updated after each round of the
playoffs to include the most current moments.
“The Pass,” actor BENJAMIN BRATT discusses what it means to be a
quarterback over a montage of great passers, ending with last
year’s Super Bowl MVP TOM BRADY.
“The Run”, actor DYLAN MCDERMOTT speaks from the stands about the
greatest running backs while their outstanding runs are shown, with the
final image being a soaring touchdown dive by Carolina running back DE
SHAUN FOSTER in last year’s Super Bowl.
“The Catch,” actress RENE RUSSO is on a sideline bench talking
about receiving greats as classic wide receiver highlights roll, capped by
a scoring catch in this year’s playoffs by the Colts’ REGGIE WAYNE.