FOR
IMMEDIATE RELEASE
NFL 7/12/04
JAKE DELHOMME, CARSON
PALMER AND MARK BRUNELL AMONG NFL STARS PARTICIPATING IN 989 SPORTS®
QUARTERBACK CHALLENGE
Annual Event
Showcasing NFL Quarterbacks in Head-to-Head Competition
Set to Air
July 17-18, on CBS Sports
Some of the NFL’s top quarterbacks including JAKE DELHOMME
(Carolina Panthers), CARSON PALMER (Cincinnati Bengals), and
MARK BRUNELL (Washington Redskins) will participate in a series of
challenges that test their various football skills when they appear in the
989 SPORTS® NFL Quarterback Challenge, set to air nationally as two,
one-hour specials on Saturday, July 17, from 5-6 p.m. ET/2-3 p.m. PT and
Sunday, July 18, from 2-3 p.m. ET/11-12 p.m. PT, on CBS Sports. The event is
produced by the NFL, PLAYERS INC and NFL QB Greats.
Currently in its 15th consecutive year, the competition tests the
NFL’s premier quarterbacks in four different skills competitions, including
accuracy, speed and mobility, distance, and “No Huddle.” Other current
quarterbacks featured in the taped event, which took place in Santa Monica,
Calif. earlier this year include MARC BULGER (St. Louis Rams),
TRENT GREEN (Kansas City Chiefs), JOEY HARRINGTON (Detroit
Lions), MATT HASSELBECK (Seattle Seahawks), BYRON LEFTWICH
(Jacksonville Jaguars), and JOSH MCCOWN (Arizona Cardinals).
Added in 2003, this year’s event will again feature top NFL wide receivers
including TORRY HOLT (St. Louis Rams), KEENAN MCCARDELL (Tampa
Bay Buccaneers), ANQUAN BOLDIN (Arizona Cardinals), and TROY BROWN
(New England Patriots). Quarterback Greats RANDALL CUNNINGHAM
(Philadelphia Eagles), JIM KELLY (Buffalo Bills), WARREN MOON
(Houston Oilers), as well as BOOMER ESIASON (Cincinnati Bengals), who
will be pulling double-duty when
he also
participates as part of the CBS Sports broadcast team, also will be featured
participants in this year’s event. Joining Esiason on the telecast are NFL
on CBS broadcast teammates GUS JOHNSON and sideline reporter
BONNIE BERNSTEIN.
In
addition to the visibility of having 989 Sports brand as part of the
official event name, the sponsorship package includes eight television
commercial spots during the on-air event. The 989 Sports brand also will be
visible with logos integrated throughout the program in such areas as the
field, leaderboard, and awards presentation. Print ads also will display
the 989 Sports logo and will be located in both Sports Illustrated
and USA Today.
The associate sponsors of the show are Bayer Pharmaceuticals Corporation and
GlaxoSmithKline, co-marketers of Levitra, Champs and Foot Locker.
About 989 Sports
989 Sports® is the sports software brand of Sony Computer
Entertainment America Inc. Known for its top-selling sports franchise
titles such as NFL GameDay™,
MLB™,
NBA ShootOut,
NHL FaceOff™,
NCAA®
Final Four® and
NCAA®
GameBreaker™, 989 Sports is
committed to developing authentic and innovative sports games to appeal to
both the professional athlete and hard-core sports videogame fan.
About Sony Computer
Entertainment America Inc.
Sony
Computer Entertainment America Inc. continues to redefine the entertainment
lifestyle with its PlayStation® and PS one™ game console, and the
PlayStation®2 computer entertainment system. The PlayStation 2 computer
entertainment system is set to revolutionize the home entertainment market,
offering the most compelling interactive content and the capability to be
used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console and
the PlayStation 2 computer entertainment system for the North American
market. Based in Foster City, Calif. Sony Computer Entertainment America
Inc. serves as headquarters for all North American operations and is a
wholly owned subsidiary of Sony Computer Entertainment Inc.
About PLAYERS INC
Formed in
1994, PLAYERS INC is the for-profit licensing and marketing subsidiary of
the NFL Players Association (NFLPA). Representing more than 1,800 active and
3,000 retired NFL players, PLAYERS INC “takes the helmets off” the players
and markets them as personalities as well as professional athletes. PLAYERS
INC activities include retail licensing, corporate sponsorships, special
events, radio and television projects, publishing and other promotional
programs. PLAYERS INC schedules more than 2,500 NFL player appearances each
year. For more information, please visit
www.nflplayers.com.
About
QB GREATS
Launched in 2003, NFL QB Greats (QBG) is a retired athlete
organization, officially licensed by the National Football League, which
assigns rights when its members are used in groups of three (3) or more.
QBG’s membership includes some of the top signal callers from the past 20
years; Jim Kelly, Warren Moon, Steve Young, Boomer Esiason, Randall
Cunningham, Phil Simms and Bernie Kosar are all shareholders in the
organization. QBG is the successor company to the original NFL Quarterback
Club, formed in 1991. For more information please contact Ted Dalton at
201.635.8004.
#
# #
Contacts: Brian McCarthy (NFL)—212.450.2069
mccarthyb@nfl.com
Lara Potter (Brener Zwikel & Associates) – cell:
(310) 849-2620
larap@bzapr.com
Christy Moran (Players Inc) - (202) 496-2885
Christy.moran@nflplayers.com
Ron Eagle (PlayStation) – (858) 824-5585
Ron_Eagle@playstation.sony.com
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