|
FOR USE AS DESIRED
CONTACT (photos):
NFL.COM DEBUTS FANTASY FOOTBALL AD CAMPAIGN &
NFL & Players, Inc. Produce TV Spots
Featuring Daunte Culpepper, Tony Gonzalez, MICHAEL STRAHAN playing for the “Prowling Purple Pandas”? CLINTON PORTIS a member of the “Cheeky Monkeys”? Fear not New York Giants and Washington Redskins fans, Strahan and Portis will be lining up for their respective teams this season. But the players are two of seven NFL stars taking part in NFL.com’s first fantasy football ad campaign. Other participants are Minnesota quarterback DAUNTE CULPEPPER, Kansas City tight end TONY GONZALEZ and running back PRIEST HOLMES, St. Louis wide receiver TORRY HOLT, and Indianapolis quarterback PEYTON MANNING. The six spots – which will air during nationally televised preseason games – include two 30-second commercials. “Team Meeting” features the players “game planning” with their fantasy football teammates. In “I Am a Player,” the players discuss their fantasy football team affiliations. The NFL and Players, Inc. collaborated on the commercials, which were produced by DCode. The spots promote NFL.com’s wide variety of premium fantasy games and content. Fans may sign up today for the “NFL Fantasy Extra” subscription service, which features enhanced content, including custom video highlights and expert analysis. NFL.com kicks off the season with four fantasy football games, including the subscription-based NFL Fantasy 2004 and NFL League Manager 2004. Free games include NFL Challenge 2004 and NFL Touchdown 2004. “Fantasy football is a great way for fans to get involved with the NFL and its players,” said CHRIS RUSSO, NFL senior vice president of new media and publishing. “With our new content, NFL.com and the team websites are the ultimate destinations for fantasy football players.” Fans signing up for “NFL Fantasy Extra” can begin their fantasy preparations immediately. Following is a look at the exclusive content on “NFL Fantasy Extra”: · Personal Video Highlights – Each week during the regular season, participating fans will receive a customized highlight package featuring the scoring plays of their fantasy teams. In addition, fans can “scout” other players in preparation for trades and free-agent signings. · Deluxe Draft Kit – The most comprehensive fantasy football preview available, with more than 200 pages of position-by-position rankings, cheat sheets, projections, team previews and mock drafts. · Expert Analysis and Advice – NFL.com analysts STEVE COHEN, JAY GLAZER, and ADAM CAPLAN will offer the most-informed fantasy analysis on the web. · Daily News and Updates – The latest news from all 32 training camps. During the season, the daily updates continue with injury reports, breaking news, and detailed player information. Fans can also sign up for “NFL Fantasy Report,” a free weekly e-mail with fantasy news, analysis and advice. Following is a run-down of NFL.com’s four fantasy football games, produced by SportsLine.com: ·NFL League Manager 2004 is the NFL’s most comprehensive fantasy tool set. The product enables fantasy players to run their own leagues using their own rules. ·NFL Fantasy 2004 is the NFL’s most popular fantasy game for individual or league play and includes live scoring, real time stats and custom player news. ·NFL Home Team Challenge is a free game in which fans select a fantasy team on a weekly basis and compete for points while keeping under a “salary cap.” The game can be customized by the user to reflect his or her favorite team and is available via NFL.com and participating team sites. ·NFL Touchdown, also free, is a simpler fantasy game in which players select three players (a quarterback, a running back and a receiver) and compete for prizes. In December 2003, 13.88 million unique users visited the NFL Internet Network -- the best month of any sports league in the 2003-04 season. NFL.com is part of the NFL Internet Network, and is produced and hosted in partnership by SportsLine.com, Inc. (NASDAQ: SPLN), a leading global Internet sports media company and publisher of CBS SportsLine.com. NFL.com receives over four million visits on each Sunday. # # # |