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FOR
IMMEDIATE RELEASE
“NFL OPENING KICKOFF” TO
ABC Special On Sept. 9, 8-9 p.m. ET Precedes NFL Kickoff
2004: Show Includes Performances by Mary J. Blige, Destiny’s Child, Elton John, Toby Keith, Lenny Kravitz, and Jessica Simpson
The NFL will open its 2004 season on Thursday night, Sept. 9
with a one-hour pregame special -- “NFL OPENING KICKOFF” -- that will
salute the Super Bowl champion New England Patriots and feature a
star-studded musical lineup with performances from Gillette Stadium in
Foxboro, Massachusetts, and Jacksonville, Florida, site of Super Bowl
XXXIX. Top-tier partners for “NFL OPENING KICKOFF” include Campbell’s, Canon, Coors, Pepsi and Sony Playstation. Associate partners are Gatorade, Gillette and Visa.
The game at Gillette Stadium and
the link to Jacksonville on “NFL Opening Kickoff” starts a tradition of
holding the NFL’s season-opening event at the home of the Super Bowl
champion and connecting it to the site of the next Super Bowl. This year it
also reflects the Super Bowl XXXIX theme of "Building Bridges," which
represents both the Jacksonville landscape with its many bridges and the
many ways the NFL unites communities around their passion for football. # # # CONTACTS:
NATIONAL FOOTBALL LEAGUE
ABC SPORTS
JACKSONVILLE SUPER BOWL HOST COMMITTEE |