FOR IMMEDIATE RELEASE                                                 Contacts:
NFL-49                      8/30/04                                                Brian McCarthy, NFL, 212-450-2069
                                                                                           
mccarthyb@nfl.com

BOSTON TEE PARTY:

NFL FANS SET TO HAVE A BALL IN BOSTON AS PART OF FREE
NFL KICKOFF FOOTBALL FESTIVAL SEPTEMBER 4-6

Interactive Festival Leads Up to “NFL Opening Kickoff” Showdown Between the Indianapolis Colts and New England Patriots on Sept. 9

 In the week leading up to “2004 NFL Opening Kickoff” between the Indianapolis Colts and Super Bowl Champion New England Patriots on Thursday, September 9, area football fans will have the opportunity to play like the pros in Boston, Saturday, Sept. 4-Monday, Sept. 6 at the free NFL Kickoff Football Festival.  Thousands of fans are expected to attend the free event slated from 10 a.m.-6 p.m. on Saturday and Monday, and 12 p.m.-6 p.m. on Sunday.

 Designed to entertain the entire family, the NFL Kickoff Football Festival will include various attractions for football fans of all ages, including participatory events, clinics, and autograph sessions with select former players.

 Free tickets will be distributed beginning each morning from September 4-6 at the front gates of NFL Kickoff Football Festival, located at the Fan Pier Parking Lot in South Boston. 

 Various instructional clinics and events will take place during the festival, such as the Pepsi Punt, Pass & Kick competition as well as cheerleading clinics with the New England Patriots Cheerleaders on Sunday and Monday.

 The NFL Kickoff Football Festival aims to bring the thrill of the game to fans in a fun and interactive way.  Designed to entertain, engage, and enlighten, the event puts the ball into the hands of the fans.  Among the participatory football attractions are: “Run to Daylight,” sponsored by Ameriquest Mortgage, where fans can try to match strides for 40 yards; “Down and Out,” sponsored by Visa, where fans attempt to run a pass pattern through a maze of simulated defenders to catch a pass thrown to them by an automated machine; and “Quick Release,” sponsored by Campbell’s, where fans can see how the speed of their passing compares to some of the greatest (and quickest) NFL passers.

 Other interactive areas include the “Field Goal Kick,” sponsored by Gatorade, where fans try to score the game-winning points with a last- second field goal before simulated blocked rush in to foil the attempt; “Let it Fly,” sponsored by Canon, which allows fans to put themselves in the quarterback’s position, take aim downfield, and find out how far they can let it fly with a perfect spiral; and “Extra-Point Kick,” sponsored by Coors, where fans can take their stance, wait for placement, and try to convert an extra point through regulation NFL uprights.

 Two of the scheduled interactive elements were modeled after real football skills competitions.  “Quarterback Challenge,” sponsored by PlayStation, allows fans to show off their passing accuracy on special targets just like in the televised competition.  In “Pepsi Punt, Pass, and Kick,” participants test their football skills in a replica of the annual nationwide youth football competition.

 The Football Festival will also include a Kids’ Zone, which will feature pint-sized versions of the Quarterback Challenge and the extra point kick as well as a tattoo salon and a drawing area where children can color in the Kickoff event logo and take it home with them. 

 

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