|
FOR IMMEDIATE RELEASE
CONTACT: AFC & NFC
CHAMPIONSHIP, SUPER BOWL XXXIX MERCHANDISE Locker Room Merchandise Featured in TV Spots Immediately Following GamesAre you a fan of the New England Patriots or Pittsburgh Steelers in the AFC or the Atlanta Falcons or Philadelphia Eagles in the NFC? If so, you can get the same championship gear worn on the field and in the locker room after the conference championship games and Super Bowl XXXIX by the winning players and coaches. Fans may access NFL Shop (NFLSHOP.com or via SuperBowl.com) to purchase their team’s Super Bowl Locker Room shirt and hat along with the official Super Bowl XXXIX DVD as a “Super Pack.” Super Bowl XXXIX will be played on Sunday, February 6, at ALLTEL Stadium. Beginning, January 23, Super Bowl XXXIX Locker Room apparel produced by Reebok will be pre-sold on NFLSHOP.com. Fans ordering “Super Packs” for the team that loses in the Super Bowl will have their order automatically cancelled. In addition, fans can get their team’s AFC and NFC Champions locker room shirt and hat produced by Reebok at NFL Shop following the championship games on Sunday, January 23. AFC and NFC Champions merchandise is available now for pre-sale on NFLSHOP.com. Immediately after the Super Bowl and the conference championship games, an NFL Films produced 30-second, winning-team specific NFL Shop television spot including footage from the Playoffs, will air on the network televising the game. The spots will promote Conference Champion and Super Bowl Locker Room apparel found at NFLSHOP.com or by calling toll-free at 877/NFL-SHOP. Fans of winning teams will also receive customized championship merchandise offers via e-mail following the games. More than 700,000 of NFL Shop’s customers have received a 24-page Super Bowl XXXIX NFL Shop Catalog. Featured merchandise includes Super Bowl XXXIX fleece and lightweight jackets, Locker Room apparel, the Super Bowl XXXIX Official Game Program, and more. The Home Shopping Network (HSN) will air an NFL Shop Super Bowl preview show on Monday, January 24 from 5-6 PM EST and a special two-hour NFL Shop Super Bowl show from 10 PM-midnight PM EST on the field at ALLTEL Stadium on Super Bowl Sunday. NFL Shop may be found online at SUPERBOWL.com, NFL.com and NFLSHOP.com. NFL Shop is a multi-channel direct-to-consumer merchandise business. Through e-commerce, catalog, direct response TV and in-store kiosks (Foot Locker & Champs stores). NFL.com is part of the NFL Internet Network, and is produced by and hosted in partnership with SportsLine.com, Inc. (NASDAQ: SPLN), a leading Internet sports media company and publisher of CBS SportsLine.com. |