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FOR IMMEDIATE RELEASE NFL POSTS RECORD INTERNET TRAFFIC FOR MONTH Traffic Nearly Triples Since NFL Internet Network Established in 2000 The fifth year of the NFL Internet Network kicked off with great success in September. The NFL Internet Network had 14.5 million unique users in September – a record for any regular-season month in league history, according to Media Metrix. The previous best was 13.9 million unique users in December 2003. Fan traffic to the NFL Internet Network – comprised of NFL.com, the websites of the League’s 32 clubs and related sites – has nearly tripled since it was established in March 2000. The 14.5 million unique users in September 2004 compares to 5.4 million users in September 2000. The NFL Internet Network ranked first among all sports leagues and second among all sports media sites (ESPN.com with 15.4 million) in September. Following is a September traffic rundown:
Source: Media Metrix Among the most popular features on NFL.com this season: Weekly columns by an All-Pro lineup of analysts (including network talent TROY AIKMAN, CRIS COLLINSWORTH, BOOMER ESIASON, SHANNON SHARPE and PHIL SIMMS) along with team contributors ANDY REID, BRENTSON BUCKNER and TIKI BARBER. A streamlined front-page layout featuring a new design which accommodates more and larger photos. Enhanced NFL Network content, including daily video clips from "NFL Total Access." The most extensive array of fantasy football products on the web, including the "NFL Fantasy Extra" subscription service, which features enhanced content, including custom video highlights and expert analysis. NFL.com is produced and hosted in partnership with SportsLine.com, Inc. (NASDAQ: SPLN), a leading global Internet sports media company and publisher of CBS SportsLine.com. ### |