FOR IMMEDIATE
RELEASE CONTACT: SUPERBOWL.COM SETS RECORDS
Voting
Up 66 Percent for Cadillac Super Bowl MVP Super Bowl.com posted record numbers for Super Bowl MVP voting and fan usage, adding to the numerous records set during Super Bowl XXXVIII. Beginning in the fourth quarter, fans cast a record 440,000 votes for Super Bowl MVP – an increase of 66 percent from last year (265,000). Fan vote counted 20 percent (four votes) with another 16 on-site media members representing the other 80 percent. For the first time, fans were able to vote wirelessly by sending a text message with their pick. The four fan votes were distributed as follows:
A record two million unique users logged on to Super Bowl.com on Super Bowl Sunday – up from 1.8 million last year. Super Bowl MVP TOM BRADY received the Pete Rozelle Trophy and a Cadillac. Cadillac is the official vehicle of Super Bowl XXXVIII. For the third consecutive year, SUPERBOWL.COM is produced in partnership with SportsLine (NASDAQ:SPLN), a leading global Internet sports media company and publisher of CBS SportsLine.com. SportsLine hosts and produces NFL.com year-round. SUPERBOWL.COM is presented by Pepsi, and is part of the NFL Internet Network, the most popular sports league property. # # # |