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IMMEDIATE RELEASE NFL PARTNERS WITH AMERIQUEST MORTGAGE COMPANY AS OFFICIAL MORTGAGE COMPANY SPONSOR OF THE NFL, AMERIQUEST SPONSORS MULTIPLE EVENTS, INCLUDING SUPER BOWL HALFTIME SHOW, PRO BOWL BALLOTING AND “NFL OPENING KICKOFF” New York & Orange, Calif. – The National Football League and Ameriquest Mortgage Company, one of the nation’s premier mortgage lenders, announced today an agreement that makes Ameriquest the “Official Mortgage Company Sponsor of the NFL” and presenting sponsor of flagship NFL initiatives, including the Super Bowl halftime show, Pro Bowl balloting and “NFL Opening Kickoff.” As the “Official Mortgage Company Sponsor of the NFL,” Ameriquest will proudly display NFL trademarks, including use of the NFL shield logo, Super Bowl, Pro Bowl and the 32 NFL team marks. The company will be a presenting sponsor to three of the NFL’s marquee programs themed around Super Bowl, Pro Bowl and the kickoff of the season. The NFL also will partner with Ameriquest on two community-based programs that will recognize both players and citizens who give back to the community by helping to physically improve their neighborhoods. Ameriquest and the NFL first teamed last month on “NFL Opening Kickoff,” the football and music pregame show on ABC that preceded the first game of the season. Ameriquest was the presenting sponsor of the show. In addition, Ameriquest has local team agreements with Denver, Houston, Indianapolis, Minnesota, New Orleans, New York, San Diego, and San Francisco. “This is a historic day for Ameriquest,” said Adam Bass, Ameriquest’s senior executive vice president. “The NFL is a terrific partner because of its broad national audience, deep fan base, and its renewed commitment to provide an entertainment product that appeals to the American values of home and family. We are very pleased to have the unique opportunity as the Official Mortgage Company Sponsor of the NFL to be the presenting sponsor of the league’s premier programs; the Super Bowl halftime show, Pro Bowl Balloting and the NFL Opening Kickoff.” “We are excited to welcome Ameriquest to our family of partners,” said Peter Murray, the NFL’s vice president. “We both were pleased with the Kickoff event and look forward to expanding the partnership. In addition to working with us year round, Ameriquest is now positioned to be a key partner on marquee events starting with its sponsorship of the Super Bowl halftime show.” The entertainment for the Ameriquest Super Bowl XXXIX Halftime Show will be announced at a later date. Super Bowl XXXIX will be held on February 6, 2005 at ALLTEL Stadium in Jacksonville, Florida. The game will be televised by FOX to a potential worldwide audience of 1 billion viewers. Watched by a record 144 million viewers in the U.S. last year, the Super Bowl is annually the nation’s highest-rated TV program and the most-watched single-day sporting event. Game time is 6 p.m. ET. Denver, CO-based The Bonham Group and Passage Events of Seattle, WA facilitated the agreement on behalf of Ameriquest. About Ameriquest Mortgage Company Ameriquest Mortgage Company is a national mortgage lender committed to helping people achieve their home ownership dreams and financial freedom. To fulfill that mission, Ameriquest Mortgage originates and services home mortgage loans. # # #
Contacts:
Brian McCarthy
Byron de Arakel
Mark Beal Alan Taylor Communications (for Ameriquest) 212-714-1280, ext. 225 mark@alantaylor.com Replace this text with your text. |