Home Shopping Network Named Exclusive Shopping Network of the NFL
USA’s Electronic Commerce and Services Signs Agreement With Major Sports League 

ST. PETERSBURG, FL, and NEW YORK, NY - April 17, 2000 - The National Football League (NFL) and USA Networks, Inc. (NASDAQ: USAI) announced today a far-reaching commerce partnership signed by USA’s Electronic Commerce and Services, leveraging the diverse media and e-commerce assets of the Company. The three-year integrated multi-channel commerce and marketing partnership names Home Shopping Network (HSN) as the exclusive TV shopping network for the NFL, creating online and off-line commerce, live remote programming from NFL venues, integrated media support and local event promotional tie-ins around the NFL pre-season, regular season and post-season games. Additionally, ECS’ Short Shopping will produce contextual commerce programs and specials for NFL programming.  

Starting with the new season, HSN will broadcast a live one-hour show titled NFL Shop on Monday nights at 8:00 p.m. ET, preceding each NFL Monday night game. This live programming will originate from tailgate parties created for fans at the home stadiums. Shows will feature exclusive, officially licensed merchandise and, NFL player guest appearances.

"The NFL has all the qualities of a perfect commerce partner," said Mark Bozek, President and CEO of Home Shopping Network. "By combining incredible product with exciting professional athletes and live programming from venues in some of our biggest markets, we are set to produce the ultimate shopping experience for millions of loyal football fans nationwide."

To complement the new NFL programming, ECS will deliver integrated media marketing, database-driven initiatives and promotional solutions geared towards meeting the needs of NFL fans. ECS’ Teleservices, aggregating the expertise of Ticketmaster, HSN and Precision Response Corporation will cater to the customer service and support needs of NFL fans while ECS Database Marketing, together with the NFL, will develop the ultimate football fan database for use in e-commerce marketing activities.

"We are thrilled the NFL recognizes the value of ECS’ proposition and have signed on with USA’s uniquely expert and diverse assemblage of resources," said Jon Miller, President and CEO of ECS. "We believe our history of customer services, unparalleled infrastructure, media reach and commerce know-how will provide the NFL and football fans with incredibly rewarding results."

Viewers will find the NFL Shop shows through ECS’s unprecedented level of marketing support including HSN, a targeted print campaign in key sports publications, and co-branded promotions with other official NFL licensees. USAi’s online properties taking part in this effort include Ticketmaster.com, HSN.com, and CitySearch.com in addition to the NFL Shop at NFL.com.

"We are excited to extend the range of direct selling abilities to our fans, equipped with the services and commerce enabling assets of USA’s Electronic Commerce and Services," said Howard Handler, NFL Properties senior vice president of marketing and fan development. "We are particularly excited about the HSN component which will be a strong driver to the NFL Shop on NFL.com, our existing catalog, e-commerce and traditional retail partners."

About Home Shopping Network

Home Shopping Network (www.hsn.com), a division of USA Networks, Inc. (NASDAQ: USAI), pioneered the electronic retailing industry in 1977. Its 24-hour programming reaches more than 74 million households through broadcast, cable and satellite dishes. In 1999, the network launched HSN.com, the Internet's ultimate shopping experience that fully integrates content, community and commerce with HSN television programming. The Company holds interests in shopping channels in Germany and Japan, and produces Home Shopping en Español. In 1999, the Company generated $1.2 billion in sales, received more than 68 million sales and customer service calls, shipped more than 34 million packages and currently services a growing customer base of more than 5 million.

About USA Electronic Commerce and Services

With more than twenty years of experience in electronic retailing, USA Electronic Commerce and Services offers businesses the combined expertise of Ticketmaster and the Home Shopping Network, packaged into a comprehensive suite of scalable solutions for e-tailers. ECS delivers the context, distribution verticals, merchandising, database marketing, teleservicing and online customer care of Precision Response Corporation, and a uniquely qualified understanding of customers' needs in the age of convergence, all supported by the media and commerce assets of USA Networks, Inc. Contextualized commerce, the idea that compelling content with a compatible product, surrounded by a well-serviced fulfillment infrastructure will link products and individuals in an enduring customer relationship, is ECS' founding principle.

About USA Networks, Inc.

USA Networks, Inc. is a diversified media and electronic commerce company with assets that include the following: USA Cable, comprised of USA Network and SCI FI Channel; Studios USA; USA Films; USA Broadcasting; Home Shopping Network; Ticketmaster; USA Electronic Commerce and Services and USA Networks Interactive, which includes the Hotel Reservations Network (NASDAQ: ROOM), a majority-owned subsidiary of USAi, SCIFI.com, USAnetwork.com and the Internet Shopping Network, whose primary services are FirstAuction.com and FirstJewelry.com. The company also owns a controlling interest in Ticketmaster Online-CitySearch, Inc., (NASDAQ: TMCS) a leading Internet provider of local content and online transactions.

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NFL
Chris Widmaier/Brian McCarthy
212-450-2066/2069
widmaierc@nfl.com/mccarthyb@nfl.com

Home Shopping Network
Jon Gieselman
727-872-7035
gieselmanj@hsn.net