THE NFL, CBS SPORTS AND MTV: MUSIC TELEVISION PRESENT
THE KINGS OF ROCK AND POP TOGETHER ON ONE STAGE

AEROSMITH AND *NSYNC TO PERFORM AT
E*TRADEÒ SUPER BOWL XXXV HALFTIME SHOW

 

NEW YORK, N.Y. December 18, 2000 – The NFL, CBS Sports and MTV: Music Television announced today that two of music’s biggest artists, Aerosmith and *NSYNC, will perform during the E*TRADEÒ Super Bowl XXXV Halftime Show. The halftime music extravaganza will bring together vital rock legends Aerosmith with pop sensations *NSYNC, who will share the same stage for the first time ever. Super Bowl XXXV will be held on January 28, 2001 at Raymond James Stadium in Tampa, Florida. The NFL selected MTV: Music Television to produce the E*TRADEÒ halftime show. CBS and MTV are both owned by Viacom Inc.

The Super Bowl, the NFL's championship game, is annually the nation's highest-rated TV program and the most-watched single-day sporting event. It will air on CBS and is expected to attract an estimated 130 million viewers in the United States and at least 750 million viewers worldwide.

Known as America's premier rock 'n roll band, Aerosmith is a unique force in today’s music. Band members Steven Tyler, Joe Perry, Tom Hamilton, Brad Whitford and Joey Kramer have sold over 100 million albums around the world and earned an array of accolades including Grammys and MTV Video Music Awards. In 1998, the band's smash single "I Don't Want To Miss A Thing" became the group's first-ever #1 Billboard pop hit and landed Aerosmith an Academy Award nomination. Aerosmith will release their new studio album on Columbia in the spring of 2001.

In less than three years, *NSYNC, which includes Lance Bass, JC Chasez, Joey Fatone, Chris Kirkpatrick and Justin Timberlake, has gained global stardom. "No Strings Attached," the band’s sophomore album, broke records by selling 2.4 million copies in its first week. *NSYNC’s self-titled 1998 album sold over ten million copies and yielded four number one singles. In addition, *NSYNC garnered "Viewer’s Choice," "Best Pop Video" and "Best Choreography," awards at the recent 2000 MTV Video Music Awards.  

"The Halftime Show is an important part of the Super Bowl and one of the most highly anticipated entertainment events of the year," said NFL Commissioner Paul Tagliabue. "We are pleased that musical performers of the magnitude of Aerosmith and *NSYNC will join the list of E*TRADEÒ Super Bowl Halftime superstars."

"We are pleased to bring MTV and the NFL together to showcase two of the biggest attractions in the music world," said Sean McManus, President, CBS Sports. "In all, CBS will be providing nearly 19 hours of Super Bowl programming, appealing to all demographics."

"There will be something for everyone at this year’s halftime event, including a few surprises. By bringing together two of the most popular bands in music today, we’ll be able to stage an incredibly entertaining and eclectic halftime show for Super Bowl fans everywhere." said Van Toffler, President, MTV & MTV2.

The E*TRADEÒ Super Bowl XXXV halftime show will be executive produced by Dave Sirulnick and Salli Frattini. Alex Coletti and Patrick Byrnes will be producing for MTV; Dennis Despie will produce for Select Productions and Beth McCarthy-Miller will serve as director.

E*TRADEÒ is a global leader in online personal financial services, offering value-added investing, banking and research features, premium customer service and a redundant, proprietary Stateless Architecture® infrastructure. In addition to the U.S., E*TRADEÒ presently serves customers in Australia, Canada, Denmark, Korea, Japan, New Zealand, Norway, South Africa, Sweden, and the U.K. through branded web sites. E*TRADEÒ Securities Inc. (Member NASD/SIPC), and its parent company, E*TRADEÒ Group, Inc., have offices in Northern California and in other major business centers in the U.S. and worldwide. E*TRADEÒ is a registered trademark of E*TRADEÒ Securities, Inc.1

CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.

MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: Music Television, MTV2, VH1, Nickelodeon/Nick at Nite, TV LAND, TNN, CMT and the The Digital Suite From MTV Networks, a package of nine US digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide. In addition, MTV Networks operates The MTVi Group and Nickelodeon Online, a portfolio of leading Internet properties built to address every interest of today's music fan and Internet-savvy kid.

1 System response and account access time may vary due to market conditions, trading volume, system performance and other factors.

 

CONTACTS:

Brian McCarthy                         Steve Brener
NFL                                         Brener Zwikel & Associates
212-450-2069                             818-344-6195, ext. 103

mccarthyb@nfl.com                   steveb@bzapr.com

LeslieAnne Wade                         Dana McClintock
CBS Sports                                 CBS Television
212-975-5171                              212-975-1077

lwade@cbs.com                  dlmcclintock@cbs.com

Jeannie Kedas                             Jenn DeGuzman
MTV Communications                   MTV Communications
212-846-4629                           212-258-7175
jeannie.kedas@mtvstaff.com  jennifer.deguzman@mtvstaff.com

Jeff Kruger                         Sonia Muckle
E*TRADE Group, Inc.        Jive Records (*NSYNC contact)
650-331-6139                         212-824-1370
jkruger@etrade.com                 sonia.muckle@jwerecords.com

Mitch Schneider                           Marcee Rondan
MSO (Aerosmith contact)              MSO PR (Aerosmith contact)
818-380-0400 ext. 235          818-380-0400 ext. 248
mschneider@msopr.com
          Marcee@MSOPR.com