The unique intensity and passion of the NFL playoffs will be captured in "Show Me Something," the NFL’s most extensive campaign to promote the postseason road to the Super Bowl.

The tagline "Show Me Something" will serve as the rallying cry for players, teams and fans who are engaged and challenged to attain a higher gridiron glory, lifting themselves to NFL immortality.

The campaign, featuring 41 players from 15 teams, will run from December 17 until

kick off of Super Bowl XXXV on January 28, 2001. Spots for the "Show Me Something" campaign will air more than 220 times in-game and during morning, day, prime time and late night on ABC, CBS, ESPN and FOX, which will televise the NFL playoffs.

"Show Me Something" will be activated across numerous NFL platforms:

• The spots, plus exclusive player interviews from the commercial shoots, will be streamed on NFL.com, the world’s most popular sports league website.

• NFL "Show Me Something" playoff apparel will be created by licensees Joy Athletic, Puma, and VF Activewear, Inc. and will be available at retailers nationwide.

• More than 650 Champs stores nationwide will feature "Show Me Something"-dedicated window space. All 15,000 store employees will greet customers while wearing "Show Me Something" buttons.

• Visa, the official credit card of the NFL, will partner with Champs for an in-store "Show Me Something" sweepstakes that will send four fans to Super Bowl XXXVI in New Orleans. Fans can enter by making a Champs purchase with their Visa card throughout January.

• From December 26 through New Year’s Day, New Yorkers and millions of Manhattan visitors will see "Show Me Something" spots on the Times Square Jumbotron in anticipation of the NFL playoffs. The NFL playoffs kick off on Saturday, December 30.

• USA Today vending newsstands will feature "Show Me Something" signage nationwide from December 26 through January 28, 2001.

• "Show Me Something" TV messages will be complimented by a national print ad along with NFL market-specific ads on TV, radio, billboards and bus wraps.

• HSN, the official television retailer of the NFL, will air "Show Me Something" footage throughout January via tune-ins and in-show NFL Shop telecasts.

• Customized "Show Me Something" TV bumpers and programming elements will be provided to NFL network partners.

The spots, directed by Spike Lee, were shot over two days in Tampa (site of Super Bowl XXXV) and Chicago with some of the league’s marquee players, including quarterbacks DAUNTE CULPEPPER (Minnesota Vikings), BRIAN GRIESE (Denver Broncos), DONOVAN McNABB (Philadelphia Eagles) and VINNY TESTAVERDE (New York Jets). Participants from last year’s Super Bowl teams include: the reining champion St. Louis Rams’ TORRY HOLT and RICKY PROEHL as well as the Tennessee Titans’ EDDIE GEORGE.