LOS ANGELES (January 15, 2001) -- As anticipation builds for Super Bowl XXXV, the STARBRIGHT Foundation and the National Football League (NFL) are making it possible for hospitalized children to participate in the fun through a program called "Kick off to Super Bowl XXXV Extravaganza."

"Kick off to Super Bowl XXXV Extravaganza" will be a featured activity on STARBRIGHT World, a private online computer network linking seriously ill children in more than 80 hospitals across the country. The program will invite kids to vote for the team they believe will win Super Bowl XXXV. All kids who and cast their vote by January 27 will receive an officially licensed NFL cap donated by the NFL. The hospital with the greatest number of correct votes will win the opportunity to meet NFL Pro Bowl players on Janurary 31 in a live video conference via STARBRIGHT World from Kapolani Medical Center for Women and Children in Honolulu, Hawaii.

"STARBRIGHT appreciates the continued support of the NFL and NFL players," said General H. Norman Schwarzkopf, Capital Campaign Chairman of The STARBRIGHT Foundation. "Allowing hospitalized children the chance to be an active part of the Super Bowl excitement and have a chance to meet the Pro Bowl players demonstrates the power of STARBRIGHT World. Through this partnership with the NFL we are enabling hospitalized children to escape their reality and recapture the fun of being a kid."

The STARBRIGHT Foundation, a non-profit children's organization chaired by Schwarzkopf and Steven Spielberg, has enjoyed a long-standing relationship with the NFL. In 1996, Dallas Cowboys quarterback Troy Aikman and The Troy Aikman Foundation joined with STARBRIGHT to bring STARBRIGHT World to Children's Hospital of Dallas. Since then, Aikman and STARBRIGHT have partnered to bring STARBRIGHT World to Cooks Children's Hospital in Fort Worth Texas and Oklahoma City Children's Hospital. Following Aikman's leadership, other NFL players, including Steve Young, Mark Brunnell, Trent Green and Ronnie Lott have funded STARBRIGHT World for hospitals in their local areas. The players, as well as Peyton Manning, Ricky Williams, Kordell Stewart, Marcus Allen and Jake Plummer, have also gone online and participated in live video conferencing with hospitalized kids from coast-to-coast.

About The STARBRIGHT Foundation

The STARBRIGHT Foundation brings together experts from the worlds of pediatric healthcare, entertainment and technology to create media-based programs for seriously and chronically ill children. STARBRIGHT World, a private online computer network linking seriously ill children in more than 80 hospitals around the country and soon to be available in the home, was designed to address the isolation and loneliness of seriously and chronically ill children during their hospital stays. Formal research studies and anecdotal evidence underscore that the program has delivered powerful benefits for the children who participate. STARBRIGHT World offers chat rooms, bulletin boards, weekly contests and activities, email, video-conferencing, medical information in kid-friendly terms, and secure access to select Web sites. The Foundation's other initiatives are a STARBRIGHT Diabetes CD-Rom, Videos with Attitude, the STARBRIGHT Explorer Series and Hospital Pals. For more information on STARBRIGHT visit the web site at www.starbright.org or call 1-800-315-2580.

CONTACT:

The STARBRIGHT Foundation:

Marie Garvey
Garvey Communications
310-545-8237