Superbowl.com Scores Record Traffic

FOR IMMEDIATE RELEASE
SUPER BOWL 1/31/01

SUPERBOWL.COM SCORES RECORD TRAFFIC
Site Usage Increases 77% Versus A Year Ago

FORT LAUDERDALE, FL and NEW YORK, NY – SUPERBOWL.COM lived up to its billing as the premier site for fans to experience the largest sporting event in the world. Usage highlights for this season’s SUPERBOWL.COM include:

During Super Bowl week, SUPERBOWL.COM achieved 17 million page views, a 77% increase versus last year.

On Super Bowl Sunday, SUPERBOWL.COM achieved 11.5 million page views, up 49% versus last year.

SUPERBOWL.COM attracted more than 800,000 unique visitors during January 28-29, according to Media Metrix. The NFL Internet Network, which includes SUPERBOWL.COM, recorded 1.1 million unique visitors over the same period.

433,871 votes were cast in the first online MVP vote in sports history when fans voted during the fourth quarter for the Super Bowl MVP. Votes on SUPERBOWL.COM represented roughly 20 percent of the final tally with 15 members also voting on site. SUPERBOWL.COM voters narrowly chose Baltimore quarterback TRENT DILFER as the game’s MVP (106,474 votes), but were outweighed by the 15-member media panel that selected Ravens’ linebacker RAY LEWIS. Lewis accounted for 106,119 votes.

SUPERBOWL.COM was produced in partnership with CBS Sports and SportsLine.com, Inc. (NASDAQ:SPLN), the leading global Internet sports media company and publisher of CBS SportsLine.com. SUPERBOWL.COM was presented by Miller Lite, and was part of the NFL Internet Network, the most popular sports league property.

On SUPERBOWL.COM this year, fans had access to the most in-depth analysis from NFL experts, such as Phil Simms, Bill Walsh and Gil Brandt.

SUPERBOWL.COM was also home to numerous new multimedia elements, including a live online show produced by NFL Films and an online radio show. Fans also enjoyed video clips from every Super Bowl and live player and coach streamed press conferences. In addition, fans were able to get a behind the scenes perspective of the players’ experience through exclusive video diaries, provided by Players Inc.

The SUPERBOWL.COM site set a record in revenue generated for a single event sports Web site as with sales in excess of $3 million. SUPERBOWL.COM sponsors include Miller Lite, Accenture, Coca-Cola, E*TRADE, Ford, Frito-Lay, Gossamer Bay, GoTampa.com, iBeam, RCA, Southwest Airlines, Taco Bell and Visa.

About SportsLine.com, Inc.

SportsLine.com, Inc. (NASDAQ:SPLN) is at the leading edge of media companies providing Internet sports content, community and e-commerce on a global basis. SportsLine.com, Inc.'s content includes more than one million pages of multimedia sports information, entertainment and merchandise. The Company's flagship Internet sports service (<http://cbs.sportsline.com>) was renamed CBS SportsLine.com as part of an exclusive promotional and content agreement with CBS in March 1997. SportsLine.com, Inc. has strategic relationships with the NFL, Major League Baseball, the NBA and the PGA TOUR and serves as the primary sports content provider for America Online, Netscape and Excite. In 1999, the Company commenced operations in Europe through its subsidiary, Sports.com Limited.

CONTACT:
BRIAN McCARTHY, NFL
Pro Bowl office, 808-943-9806
Cell: 808-294-7582
MCCARTHYB@NFL.COM

STEVE ALIC, NFL,
212-450-2066
ALICS@NFL.COM

LARRY WAHL, SPORTSLINE.COM
954-351-2120
WAHL@SPORTSLINE.COM

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