FOR IMMEDIATE RELEASE                                            CONTACT:
NFL                          8/28/01                                                 BRIAN McCARTHY
                                                                                                212-450-2069; mccarthyb@nfl.com

NFL APPOINTS MARJORIE RODGERS
SENIOR DIRECTOR OF ENTERTAINMENT PROGRAMMIN G

 
New York—Marjorie Rodgers was named Senior Director of Entertainment Programming,
the NFL announced today.

A media industry veteran, Rodgers is the NFL’s primary network contact for entertainment programming and promotion activities. In addition to integrating marketing and promotion initiatives, she will manage the distribution of NFL programming across broadcast television, cable, home video and DVD.  Rodgers’ work will compliment and extend the league’s branding and marketing through the NFL’s more than 400 hours of yearly original programming.  Her department is also responsible for maximizing the NFL’s contact with the broader entertainment community, including music and talent bookings and promotional tie-ins.   

Rodgers, 32, was previously Vice President of Business Development at Oxygen Media, LLC.  She was responsible for all content and strategic partnerships for Oxygen Media, negotiating deals for the company’s website and television businesses.   She was also the operational liaison between Oxygen’s corporate offices and Oprah.com, part of Oxygen’s family of websites.

             Prior to Oxygen Media, Rodgers was the Director and Assistant to the President, ABC, Inc. and the Director and Assistant to the Chairman and CEO, ESPN/President, ABC Sports from 1998-2000.  In this capacity, Rodgers served as a project coordinator for the chief executive of ESPN, managing special projects and providing business analysis.  One of her key tasks in this role was to oversee the Super Bowl XXXIV effort for ABC, coordinating efforts across all divisions of Disney including consumer promotion, marketing and programming.  She served ABC Daytime as the Manager of Strategic Marketing from 1997-1998.  Rodgers was also a consultant for the Boston Consulting Group, Inc. from 1995-1997 where she examined competitive dynamics and trends of the broadcasting and cable television industries.  

Rodgers, a Brooklyn resident, received her B.S. in Economics from the University of

Pennsylvania in 1990 and her M.B.A. from the Stanford Graduate School of Business in 1995. 

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