FOR USE AS DESIRED
            NFL-36                8/29/01

NFL INTRODUCES NEW TICKET PLAN FOR PRO BOWL;
PRICES REDUCED ON 21,000 SEATS; CLUB SEATS CREATED
 

When the NFL’s All-Stars come to Honolulu, Hawaii for the 2002 Pro Bowl – the league’s season-ending All-Star game on February 3 – fans can see their favorite players in action for as little as $20, thanks to a new ticket plan announced today by the NFL.

As part of the plan, the NFL has reduced ticket prices on more than 21,000 seats – nearly half of the capacity of Honolulu’s Aloha Stadium.  In addition, the NFL has introduced a “Club Seat” option which includes various amenities designed to increase fans’ enjoyment of the Pro Bowl experience.

“The NFL is committed to making the Pro Bowl the premier All-Star game in professional sports,” said NFL Senior Vice President of Special Events JIM STEEG.  “We want to ensure that the fans in attendance have the best possible experience.  We hope to provide improved access to tickets for citizens of Hawaii as well as the many fans visiting from the mainland.”

The NFL will directly handle the distribution of tickets this year.  Aloha Stadium had handled the chore in the past.  To ensure tickets are made available to as many fans as possible, the NFL and local officials will continue to work together to increase the number of ticket outlets and to limit the unauthorized distribution of tickets.

The Club Seats, a first for Hawaii, will offer fans a variety of special features and will encompass approximately 2,500 seats in the loge level of Aloha Stadium. Club Seat customers will enjoy: special parking and gate entrances with lei greeting, host/hostess service at their seats, enhanced food and merchandise concessions, $25 in “Pro Bowl Bucks” redeemable at concession stands, commemorative seat cushion, collector’s “bobble-head” doll, collectible relic football card, discounts on Official NFL Pro Bowl Tailgate Party tickets, and free tickets to the NFL Experience in Waikiki.

The creation of Club Seats will require the adjustment of seating assignments for fans throughout the stadium. Information on the new ticket policy will be sent to long-time Pro Bowl ticket holders this week.

The 2002 Pro Bowl will be the 23rd consecutive NFL All-Star game to be played in Hawaii.  Fans who have previously purchased tickets in the loge area will be given priority consideration to purchase Club Seats.

The cost of each Club Seat is $200.

The 2002 Pro Bowl ticket breakdown: