FOR IMMEDIATE RELEASE                                     CONTACT:
1/28/02                                                                    STEVE ALIC, NFL, alics@nfl.com
                                                                               New Orleans: 504/636-5435; Cell: 504/494-0516

 

NFL MERCHANDISE SALES NOTES 

New England Patriots and St. Louis Rams Excel on the Field and at Retail

 

·      Since 1979, New England merchandise finished in the top 10 once (1994) at No. 8.

·      The Patriots began the season No. 19 among clubs in merchandise sales; today, the team is No. 9.

·      Super Bowl XXXI between the Patriots and Green Bay Packers (Green Bay 35, New England 21, Louisiana Superdome, Jan. 26, 1997) set the all-time Super Bowl merchandise sales record of $130 million.
 

·      New England’s merchandise rankings in other Super Bowl seasons: 1985 – 11th; 1996 – 13th 

 
·      St. Louis began the season as the fourth-most popular team at retail among NFL clubs.
 

·      In 1998, the Rams were 28th in NFL merchandise sales; No. 8 in 1999 (Super Bowl XXXIV); No. 4 in 2000.
 

·      St. Louis is the third-best selling team on NFL Shop (Oak. and Chi. are No. 1 and No. 2, respectively)
 

·      Only the Rams have more than one player on the Top 10 jersey sales list (Marshall Faulk, #1; Kurt Warner, #7)

 

·      During their Super Bowl XIV season, the Rams were #3 in sales (Steelers 31, Rams 19, Pasadena, Jan. ’80).

·      Retailers sell more than four million NFL player jerseys per season.

·      According to License! Magazine, the NFL is the world’s most popular sports brand and 7th in global brands.

·      According to an ESPN Poll, 31% of Americans own NFL apparel; more than MLB and NBA combined.

·      The NFL anticipates retailers to sell approximately $100 million in Super Bowl XXXVI merchandise.

 

2001-02 NFL Team Merchandise Sales Rankings thru 1/8/02 (includes NFLShop.com)

 

1.         Oakland Raiders

2.         Dallas Cowboys

3.         Green Bay Packers

4.         St. Louis Rams

5.         Pittsburgh Steelers

6.         Tampa Bay Buccaneers

7.         San Francisco 49ers

8.         Chicago Bears

9.         New England Patriots

10.        Philadelphia Eagles


 

 

2001-02 Top Selling NFL Jerseys thru 1/8/02 (includes NFLShop.com)

 

1.         Marshall Faulk, St. Louis Rams

2.         Donovan McNabb, Philadelphia Eagles

3.         Brett Favre, Green Bay Packers

4.         Jerome Bettis, Pittsburgh Steelers

5.         Jerry Rice, Oakland Raiders

6.         Brian Urlacher, Chicago Bears

7.         Kurt Warner, St. Louis Rams

8.         Keyshawn Johnson, Tampa Bay Buccaneers

9.         Eddie George, Tennessee Titans

10.        Jeff Garcia, San Francisco 49ers

11.        Peyton Manning, Indianapolis Colts

12.        Emmitt Smith, Dallas Cowboys

13.        Curtis Martin, New York Jets

14.        Ray Lewis, Baltimore Ravens

15.        Warren Sapp, Tampa Bay Buccaneers

16.        Randy Moss, Minnesota Vikings

17.        Michael Vick, Atlanta Falcons

18.        Kordell Stewart, Pittsburgh Steelers

19.        Anthony Thomas, Chicago Bears

20.        Charles Woodson, Oakland Raiders

 

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