NFL Report: The
Commissioner's View -- Summer 2000
Visiting NFL
training camps is a special treat. I wish I had the opportunity to do it
more often. It’s great to be out in the sunshine watching players and
coaches work, and seeing fans enjoying practice and interacting afterwards
with the team. It connects you to the game in a unique way and fills you
with anticipation for the upcoming season.
NFL camps have
changed dramatically over the years, both from a team and fan standpoint. In
the old days, players reported to a lonely outpost to get back into shape
for the season. Today, players condition year-round and attend one or more
minicamps in the spring. Summer training camp serves as a time to sharpen
execution, refine the playbook, and improve teamwork.
Equally
important today is the way teams use their training camps to reach fans. NFL
camps have become increasing fan-friendly and interactive. They bring fans
inside the organization and up close to players and other team personnel.
There are
traditions like the one in De Pere, Wisconsin. Youngsters loan their
bicycles to Green Bay Packers players to ride from the locker room to the
practice field and carry the players’ helmets for them. A unique bond is
thus forged.
At the Cowboys’
camp in Wichita Falls, Texas, hundreds of fans show up every day to watch
practice and then line the fence for autographs. In Davie, Florida, the
Miami Dolphins run free youth football camps for hundreds of kids in
conjunction with their annual training camp. The Jets, Redskins, and others
bring a scaled-down version of The NFL Experience theme park to training
camps for fans.
Connecting with
fans is the soul of the NFL. When the connection is made, pro football
becomes much more than a game and our players can inspire the best in even
the youngest of fans.
I was reminded
of it recently when I received a letter from Walt Bodkin of Chicago. He
wrote of his 12-year old son, Walter, who had been assigned to write a poem
for his English class. When Walter said he wasn’t very good at writing
poems, his father advised him to write from the heart about something that
really mattered to him. Young Walter penned, Dreams, about Super Bowl MVP
Kurt Warner:
A man who was
little known
In NFL training
camps this summer, the dream that inspired Kurt Warner and young Walter
Bodkin is driving every NFL player. With apologies to William Shakespeare,
call it the NFL’s version of “A midsummer night’s dream.”
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