December 21, 2001
No. 343
ITEM ONE: |
NFL: TOPS FOR
THE YEAR IN CABLE, TOPS IN 20 MARKETS |
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The year is almost over, and the NFL holds
the top rank. The Steelers-Ravens game on ESPN last Sunday night
pulled the most viewers of any cable television program this
year – an average of 7.8 million homes. Locally, the game was
No. 1 also. In Pittsburgh, the top-ranked show of the week (12/10-16)
was the Steelers’ 26-21 defeat of the Super Bowl champs, earning an
amazing 57.5 rating and 75 share (combined ESPN and over-the-air
numbers). The game was the top-rated show of the week in Baltimore,
too (34.9/50)……Throughout the nation last week, the NFL
finished with the No. 1 show in 20 of its markets. In addition to
Baltimore and Pittsburgh, the cities to draw 30 ratings/50 shares were
Milwaukee (48.3/71), Tampa (34.5/64), Kansas City (32.4/58), Denver
(32.1/63), Chicago (31.7/59) and Minneapolis (31.1/67).
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ITEM TWO: |
MC COMBS &
LERNER: AWARDED & SELECTED |
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One NFL owner was saluted for his
contributions to football. Another has been tapped for what he can
contribute to the nation. Both feel honored. Last week in New York
City, Minnesota Vikings owner RED MC COMBS received the Gold
Medal Award from the National Football Foundation & College Hall of
Fame, the organization’s highest honor. McCombs joins seven U.S.
presidents among others in being saluted for exhibiting superior
qualities of scholarship, citizenship and leadership and for his
support of amateur football. “Football has consumed my life since I
was five years old,” said McCombs. “I am humbled and honored by the
award”……Cleveland Browns owner ALFRED LERNER recently was at
The White House after being appointed by President GEORGE W. BUSH
to the Foreign Intelligence Advisory Board. Lerner, a U.S. Marine
veteran, joins 14 others on the board, including former California
Governor PETE WILSON. The board, led by former national
security advisor BRENT SCOWCROFT, gives independent advice to
the president on the quality of the nation’s intelligence system.
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ITEM THREE: |
HIGH SCHOOL FOOTBALL PARTICIPATION
RISES |
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More boys than ever are playing high
school football. The latest participation figures from the National
Federation of State High School Associations are in and, again,
football is the only sport that totals one million players, and its
numbers have grown. In the 2000-2001 school year, 1,012,420 boys
played 11-man football, a jump from the 1,002,734 of 1999-2000. The
one-million figure nearly doubles the second-ranked boys high school
sport, basketball (539,749). The top five boys participatory sports
included track & field (491,822), baseball (450,513) and soccer
(332,750). |
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