February
27, 2004
No. 387
FAVRE:
TOUGHEST OF THE TOUGH?
Two national
publications -- Men's Journal and USA Today -- have chosen one
NFL player as the toughest of the tough -- quarterback BRETT FAVRE of
the Green Bay Packers. It's not hard to see why No. 4 received the
accolade. He's physically tough. Remember the sore thumb on his throwing
hand he played with all of last season and still finished with more TD
passes than anyone (32)? And he's mentally tough. Who can forget his
22-of-30, 399-yard, four-TD performance in Oakland last season the night
after his father died? "In 12 seasons with the Packers, Favre has known as
much pain and glory as any athlete of his generation," wrote Men's
Journal in its "25 Toughest Guys in America" article. USA Today?
It picked Favre as the toughest athlete in sports today, and two other NFL
players in the top five of the category -- Baltimore LB RAY LEWIS,
No. 5 and Tennessee QB STEVE MC NAIR, No. 3. The NFL was the only
sport with three players in USA's "10 Toughest Athletes" rankings.
Their reasoning on Favre? "The physical beatings don't keep him out," said
USA. "He shrugs off injuries. The mental pressures seem not to faze
him as he takes another snap and fires a spiral through Lambeau's swirling
gusts."
BROWN UNIV. & BLACK COACHES ASSN.
INITIATE POLLARD AWARD
He was the first black
quarterback in the NFL and the first black head coach in professional
sports. He went on to become a successful businessman. FRITZ POLLARD is
a legend in football circles. And now one of the schools he led to glory --
Brown University -- will honor the quarterback who took it to the 1916 Rose
Bowl. In conjunction with the Black Coaches Association (BCA), Brown has
instituted the Fritz Pollard College Coach of the Year Award, with the
initial honor being granted this June. "Fritz Pollard was a pioneer, a man
who excelled not only because of his magnificent athletic gifts, but also
because of his wit, intelligence and ability to lead and inspire people,"
said FLOYD KEITH, executive director of the BCA. Pollard played in
the NFL from 1920 (the first year of the league) to 1926 for such teams as
the Akron Pros, Milwaukee Badgers, Hammond Pros and the Providence Steam
Roller. He became the first African-American head coach in pro sports with
Akron in 1921 and coached Hammond in 1925. During and after his playing
days, Pollard was a successful businessman in the securities industry, ran
coal companies in Chicago and New York City, became publisher of the first
black weekly tabloid in New York City, and advanced employment of
African-Americans in the entertainment industry.
GATORADE RETAINS "MOST VALUABLE
REAL ESTATE IN SPORTS"
Coaches, get ready for
more dousings! The NFL this week announced that it had renewed its
long-standing partnership with Gatorade thirst quencher through the 2011
season. The eight-year agreement extends a partnership that began in 1983.
Is the nation's leading sports drink pleased to remain on NFL sidelines?
"This is the most valuable real estate in sports," says TOM FOX,
Gatorade's senior vice president for sports marketing. "Our product was
founded on the football field, so this is critically important to our
business." The agreement with Gatorade continues recent "big scores" -- as
the Wall Street Journal termed it -- by the NFL in sponsorship
deals. In recent weeks, the league has extended its arrangement with Visa
for six years, and signed a seven-year deal with Sirius Satellite to provide
NFL radio broadcasts to fans across the country.